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MONOGRAM ETIQUTTE for baby and children's clothing

What is a monogram? 

A monogram consists of a person's initials usually a variation on the first, middle, and last name. The design of a monogram can almost tell a story about their personality.

To help you get started, we've provided a brief summary traditional guidelines to monogramming along with non-traditional ones. 

If you have a tricky last name such as one that include O', Mc, Mac, hyphenated first names or multiple middle names contact us and we will be happy to give you our suggestions on what we find works best.


Three letter monogram with the largest initial in the center. These monograms usually go in the order of First initial, Last Initial, Middle Initial. For example, if your name is John David Smith, the monogram would read JSD. 

If your name starts with the letter I, then we recommend that you use the order of Middle Initial, First Initial, Last Inital. For example if your name is Isabella Anya Carter then we would recommend AIC for design purposes.


Single initial. Can be either First Initial or Last Initial, the choice is entirely yours.


Double initial monogram. This usually reads First Initial, Last Initial. If you have a hyphenated first or last name we can also add in a hyphen if you wish.


Four letter monogram are usually used if you have either two first or middle initials. 


One word monograms are the most popular for personalisation. You can choose if you would like your first name or surname.


How do I get free Delivery ?

All orders over £40 will be delivered free of charge to mainland UK. Standard UK mainland delivery is charged at £2.99  (*unless otherwise stated).

Do you offer international delivery?

Yes all of our products are available for international delivery. The total for post and packaging will be added on at the checkout. 

When will my order arrive ?

As all of our products are custom designed and embroidered for you please allow up to 10 working days for your order to be dispatched. We will notify you by email once you order has been dispatched. 

If you have selected standard first class delivery option your items should arrive within 1-3 working days following dispatch, however please allow up to 7 days. All our items sent will require a signature upon delivery. 

Should you need your item quicker, contact us and we may be able to offer a quicker service at an extra cost.

How are the products personalised ?

We personalise our products using state of the art embroidery machinery. This creates a more long wearing product (especially when needing to wash baby clothes frequently).

How do you package the items ?

All of our items are wrapped  in protective paper to make sure your item arrives safely.

Can I cancel or change my order ?

So that we can make sure we can get your order to you on time we start preparing your soon after it has been placed so we are unable to change or cancel after this point.

What is your returns policy ?

If there is a mistake with the personalisation or the product is faulty we will resolve the issue immediately, all postage costs will be covered by us. Due to the nature of personalised items exchanges or refunds are not available unless the fault is on our part.

What happens if I am not home to accept delivery ?

Not to worry as our couriers will leave a calling card. The courier will require a signature on delivery of the goods, if no one is available the parcel will be left at the local depot for 2 weeks, then it will be returned to Iny & Aly. We reserve the right to charge you for any re-send costs we incur.

Can I see a more detailed size guide ?

Yes, at Iny & Aly we understand the difficulties of ordering online for your little one so here is a detailed size guide for our products.